It was 2004 and Apple computers were considered an unusual staple to have in any store.

It took the lady quite some time to find the right slip when I replied “the eMac for $999,” and I got the clear impression that I was the first (and maybe only) person in line waiting for that particular item. The two guys in front of me were able to procure a slip that guaranteed them their games, but the lady said they were fairly close to the cut-off point. I heard some sighs further up the line as the last 46' Plasma TV was spoken for.

The two guys in front of me looked to be in their mid-twenties and were unphased by the cold – they were constantly chattering about the two games they were waiting to pick up during the Boxing Day sale.Ī few minutes later, a lady from Best Buy came down the line with a clipboard and slips, asking each person what Boxing Day exclusives they were waiting for, and giving out slips that guaranteed them one if they were lucky enough to arrive early. “Only one more hour,” I reminded myself as I looked back to see that the line in front of the Best Buy had already wrapped around the building. I pulled my hood tighter over my head and blew hot air into my frozen hands before stuffing them back into my pockets for warmth.

Cult evangelism: Keeping you in the cult.

Psychology, fake ideals and influencers: Why people join the cult.

Defining the cult: What’s it all about?.

Acquiring context: A brief history of personal computers and Apple.

And this blog post is essentially that! Table of Contents: A friend recently requested I do up a shorter, safe-for-work version that could easily be shared. It was incredibly fun, and it got plenty of laughs. Exactly 3 years ago, I wrote a non-fiction work of satire called Escaping the Cult of Mac: A Guide from a Cult Survivor to win a bet with some members of the local tech community in Kitchener-Waterloo.

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